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What is Search Engine Optimization? (SEO)

Updated: Nov 21, 2021

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. Search engine optimization is divided into three parts:

- On-page SEO

- Off-page or Off-side SEO

- Technical SEO

Those three parts include many elements to boost naturally or organically a website or a web page.


How does Search Engine Optimization work?

Basically, Google uses a complex mathematical formula called an algorithm to give a score to every website and every search people to do in Google to figure out which website should rank best for what people are looking for.

Think of the algorithm like a collection of empty buckets. One bucket gives you a score for the quality of your site, one bucket gives you a score for how many sites link to you, one bucket gives you a score for how people trust you.

Your job is to fill up more buckets in the algorithm than any other website. You can affect your search engine ranking by having the highest score in terms of quality of your site, of having the highest score in terms of authority of your website, of having the highest score in terms of the most trusted place for a search query people are looking for.

The good thing is that there are hundreds of buckets. For every single one of these buckets these scores put together, the algorithm will figure out where you rank. There is always an opportunity for you to fill it up and rank better.

So optimizing your site for search results really means getting the highest score in as many of these points as you can.

How long does it take for a website SEO to start working?

Many factors determine how fast your SEO efforts will start delivering results. If you have a new website, new domain name and fresh content without a business history it could take a while. Sometimes up to six months before you see results.

How long Take a website to rank #1 on search engine optimization?

Unfortunately the answer is more complicated. There are many factors to consider. Imagine we are talking about a brick and mortar business. How fast will this business grow? It depends on the demand, the quality, the service, the marketing efforts...So let's look at some major metrics that impact how fast your search ranking will grow on 'search engine result page' (SERP).

  • Website design: Is your design user friendly? Can search engines read it correctly? Is the page load speed fast? Is it mobile friendly? Does it have page errors, broken links, or spam? These factors WILL effect your ranking.

  • Domain

  • Meta descriptions: Is your entire site Meta Descriptions done correctly, using SEO keywords?

  • Geographic location

  • Competition: Like any business, the more competition you have, the harder it is to stand out. That is why a focus on local SEO tactics is important here.

  • Target market

  • Content

Search engine optimization(SEO) takes time and effort. but with a good digital strategy, it will happen faster than you expect. And the faster your organic results are working, the less you need to spend on paid ads and marketing.

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