Updated: Apr 14
Whether you are a start-up or an established business, you may be thinking about getting a website organised or redesigned in order to connect with your potential customers. But before diving into websites, take a look at your brand identity and logo.
Your overall branding and logo makes a strong first impression and sets the foundation for your brand identity. Established businesses often look to refresh their brand identity to align with the times, while start-ups will be thinking about how they will portray their new business through memorable branding as a way to set themselves apart from their competition.
When we start the website design process, we need to understand your branding to ensure the website totally aligns. So if you have this sorted, it makes the website design process much more fluid.
What makes a good logo?
Aligns with your industry and service type.
Differentiates you from everyone else and fosters brand loyalty, has meaning built within it. Good design not only looks professional on the surface, but it also signifies something deeper.
A strong logo that stands out to consumers, ensure they remember your brand, and cultivates positive associations with you. Logos have a deep symbolic association connected to people’s memories and emotions.
Your logo needs to clearly communicate who you are and what you do in an instant.
How to get started
Choose typography that represents your values, because people associate the way a word looks with what a word actually says to determine how they feel.
Pick colours wisely. Colour triggers emotions and gives meaning.
Use a simple iconic element. A visual element adds interest and makes your logo memorable.
Don't skimp on logo and branding design
If you are not up to the task of creating a professional brand kit, hire an expert. They will provide a variety of options for you to consider and work with you to get the perfect result. Plus, they will provide you with a logo variations, which you can use for websites, socials, letterheads, business cards etc.