• Jesse

Our Team Reviews Top Australian Plumbing Websites

Sumo Digital has worked with 100's of Australian housing and construction SMEs including plumbing, electrical, and construction businesses. We love working with Aussie tradies and helping them to own the best website in their market, and helping them reach page one in search results without relying on ads. This list of plumbing websites is based on top businesses in major cities in Australia. Our Sumo team reviewed these websites over morning tea and discussed design, lead capture, SEO and user experience. We feature a few of the big guys in Australian Plumbing but have also included smaller plumbing businesses that have put digital as a priority for new customer acquisition and in doing so are also a great example. 1. Fixed Today Plumbing Sydney 2. Gold Coast Plumbing 3. Service Today Adelaide 4. Hilton Plumbing Perth

1. Fixed Today Plumbing

Fixed Today Plumbing has done an amazing job of local SEO, from content, image geo-tagging and on page markup that makes them one of the highest ranking Sydney Plumbers. Their website design is bright and fun, with illustrated plumbing icons and characters, bringing a sense of relatability to the page.


Pro's

  • Great Local SEO for plumbing sites

  • Service offers to push conversions

  • The website colours are consistent

  • Great location based call to action

  • Awards and recognitions clearly displayed.


Con's

  • Aesthetics and customer experience: The downside to focusing 99% on local SEO is that the design aesthetics can be lost with endless rows of text and content. The homepage is extremely long, and the location pages are not designed with the customer in mind. On page SEO should be balanced with great customer experience design to ensure that the customer has a memorable experience, can navigate quickly and make that booking!

  • The mobile version needs is not optimised with a lot of layout and alignment flaws. The footer menu is massive for a mobile site with none of the typical quick action buttons that are critical to mobile conversions

2. Gold Coast Plumbing Company

What we liked about the Gold Coast Plumbing Site is how they incorporated their team into the website, we see the teams smiling faces, in uniform and we are introduced to the owner, and we see the google reviews from clients prominently displayed etc. They make contacting them easy with smart calls to action.



Pro's

  • Contact number is easy to find

  • Friendly website

  • Content is on point

  • Easy navigation

  • Services list in the footer, which is naturally where they will click next.

Con's

  • Aesthetics is lacking, with no attention to creating a unique design. It's a very basic wordpress theme and wont leave any memorable imprint on the client.

  • Local SEO could be improved

  • The responsive design needs work (mobile view)


3. Service Today Adelaide

We like this site for a few reasons, clear call to action in the header with call now and book now options. The banner shows a real person with a catchy title, a unique selling point (same day service or its free) and the colour scheme is bold and bright.



Pro's

  • Great design aesthetic and colour scheme

  • Service pages include well placed customer google reviews

  • Effective call to action throughout with forms, call now, book now etc

  • Service List in footer for quick navigation

  • Use of video thoughout site

Con's

  • A lot of the content becomes repetitive, with the same banner images, and page content repeated throughout

  • The domain name is different to the business name

  • Mobile site needs work


4. Hilton Plumbing Perth

We like Hilton Plumbing because their website is more unique in design aesthetic and layout then other we reviews. We love the colours, which are professional but fun. We like the call to action USP in the banner "No Call Out Fee" and the image one of their plumbers in the banner image. They have presented the critical services first and key benefits under the banner which is great too.

Pro's

  • Great design aesthetic and colour scheme throughout the site

  • Service pages include well placed customer google reviews

  • Effective call to action throughout with forms, call now, pay online etc

  • Use of real team throughout the site

Con's

  • No service areas list

  • Local SEO could be improved

  • Google reviews are mentioned but the design is flat and easily overlooked

  • Mobile site needs work

  • Needs more spacing on the sides of the page


There is no doubt that Australian plumbers are in demand and with the right marketing, a small business can earn over $200k a year. While competition is always an issue, no doubt a key factor in winning customers in the plumbing business comes down to appearing in search results when customers are actively searching for a local plumber, and having a website that will effortlessly win them over.


We have website packages starting from $770 which are perfect for tradies, and include free tutorial to learn how to manage and edit your site and free on page and technical SEO worth $220.


Beat out your competition by being where your customers are first!

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